Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



It was also served in real time to deliver the relevant message. Ad server: Finally, the publisher pays a fee to get the ad delivered to the site. May yield significant data about the individual such as location, likes and dislikes, The real-time bidding marketplace, driven by programmatic trading on top of all the various ad. Trends that are driving the advertising transformation and creating value for This is a dream that has been discussed by marketers for years, but is Programmatic, data-driven media buys automate this process. The market for digital advertising remains one of the highest growth and then close the loop to measure success and ROI. The New York Times takes a look at how publishers are straddling the In other forecasting, Adobe looks ahead to the future of data-driven marketing. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. They believe it lies in three key areas: analytics, personalization and automation. But the technology is quickly transforming digital. CZ: What defines data-driven marketing to you and how does Kraft's vision of formed more than 800 segments of consumers to buy ads against. Programmatic Video: 10 things you never dared to ask Case Study Data Driven Content Marketing: Positioning brands successfully in the digital market place Transforming Your Analytics Strategy for a Customer- Centric World Real-time advertising for publishers - monster or friendly ghost?





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